Project Overview
The Dallas Flower shop website redesign project focuses on creating a modern, User-friendly, and visually engaging platform. The new design aims to simplify the shopping experience, enhance navigation, and provide a seamless user experience on both desktop and mobile users.
Project Duration
Apr 2023 - May 2023 ( 5 Weeks)
Tools
My Role
UX UI Designer
Group of 4
Team:
Project Goals
The goal is to redesign the existing Dallas Flower website to enhance user experience, increase online sales, brand visibility, and create a modern design that aligns with the business goals.
My Role and Responsibilities
Conducting user experience research, low & medium-Fidelity wireframe, high-fidelity prototyping, design inactive user interface and conduct usability test.
Design Process
1. Heuristic Evaluation
2. Interview & Affinity Diagram
3. Survey
4. Competitive Analysis
5. Persona
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​6. Task Flow & User Flow
7. Card Sorting & Sitemap
8. Sketch & Wireframe
9. Usability Testing
Heuristic Evaluation
Consistency and Standards
Issue: Website doesn't maintain uniformity in fonts, color pallet, logo signs and logo placement and imaginary style across all pages.
Pictures of product has different size and background.
Website doesn't maintain clear and uniform (CTA) buttons and placements.
Website doesn't have standard navigation menu and layout across all pages.
Recommendation: Create design system, style guide, and color pallet to ensure visual consistency across the website
User control and freedom
Issue: It's not easy to edit the shopping cart and items before finalizing the purchase.
Website doesn't provide cancelation and modification options of orders for customers within a specific timeframe.
Website Doesn't provide a flexible search and filter option to narrow down their choices according to their preferences.
Recommendation: Implement features that allow users to control or edit their orders
Information Architecture
Issue: unnecessary information is confusing, and users are not able to find important information easily.
Recommendation: Move unnecessary information to the footer and include important information such as price for each Item on the main pages.
Interview points
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• Being able to add notes
• High quality pictures
• Delivery and timing
• Size of the product
• Sorting by price
• Select by Occasions
Affinity Diagram
Survey
Competitive Analysis
Persona
Task Flow & User Flow
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Site Map
Sketch & Wireframing
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Final Product
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